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Saturday, March 16, 2013

How Samsung Tried To Sabotage Google

Do you know that Samsung were running Google Android Operating System as a piggyback to be a very successful global smartphone player. Now after officiate the launching of Samsung Galaxy S4, the real Samsung intention were getting surfaced.

Samsung's goal in life is to sell hardware, and to it, Android is merely a means to an end. On the other hand, Google just wants more people on the Internet using its services and seeing its ads.

Over the years, Samsung has had countless software partners, and Google is just its latest flame. Samsung's rise to power presents a unique threat to Android and Google, one that Google has already taken note of. If the company wrangles even more sway in the Android ecosystem, it could leverage higher ad-sharing agreements or other bargaining chips at Big G's expense. Now-former Android chief Andy Rubin had internally voiced concerns over this distinct possibility.

To be clear, Samsung would greatly benefit from a forked version of Android, because it would be an important point of differentiation from other Android OEMs -- much more potent than the current practice of customized interfaces like TouchWiz.

There's no avoiding the fact that the Galaxy S4 is an Android device. However, what Samsung can and did do last night is highlight all of its new apps, services, and software features, while decidedly not emphasizing Google's popular services.

Instead of talking about Google Play and all the types of content available from the search giant's repository, it showed off Samsung Hub, an integrated storefront for digital content like music, videos, books, games, and more. The new S Translator is exactly what it sounds like, and can potentially replace Google Translate. Forget Google Now and spoken turn-by-turn directions in Google Maps, that's what the new Galaxy S Voice Drive is for.

That's not to say that Google's services are gone, just that Samsung is clearly pushing its own instead. These are just some of many examples where Samsung is actively replicating Google offerings (sound familiar?), and are the first signs that Samsung isn't exactly happy with the status quo and wants more control of the customer relationship and experience than it currently has.

At this rate, Samsung will eventually be able to strip Android to little more than the bare bones for its operating system platform, while it loads up its own features, services, and content on top. Google will always have search, but that's just one aspect of its broader Android strategy; Big G's other services are also crucial to its moat-building goals.

Samsung is also actively targeting enterprise customers with its new Knox security certification. The South Korean company is positioning Galaxy devices with Knox within its broader Samsung For Enterprise, or SAFE, initiative. That puts it in the same enterprise market with Apple and BlackBerry, while leaving the rest of the Android army behind. Samsung now characterizes its own Galaxy Nexus, "all other Google Nexus," and "all other Android tablets and phones" as "not safe for work"

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